extraordinary bikes for extraordinary hotels”



On the rolly is an Amsterdam based design company specialized in rental bicycles for exclusive hotels. The company was started 2,5 years ago by youth friends Simon de Vries and Luuk de Leeuw, whose friendship already exists for 19 years.


Apart from on the rolly, Simon is an entrepreneur in the health industry and is also active as physio- and manual therapist. During summer, Simon can be found on his “skětsje” boat in Friesland to sail with groups of people or he goes kitesurfing himself on the water. Simon turned 32 during summer 2019.


Luuk works at a successful Dutch bicycle company as product manager, after having its own hipster-hotspot in Amsterdam, called “The Bicycle Cantine”, where bicycles were repaired but you could also have an haircut or a real strong coffee. Luuk also likes to climb mountains on one of his own bicycles. He is 34 years old.


Out of the idea that every beautiful hotel deserves a pretty bicycle, Simon and Luuk have started on the rolly. Why would you design and style everything about an hotel and its online appearance and then rent out a meaningless tourist bicycle to explore the city. Change was obviously needed. Since Luuk has always been busy with bicycles from age 13 and with designing next to his technical education, this could in fact be changed. Every hotel a different identity, every hotel an own designed bicycle!